Session Presenter - Katherine Parkin
Katherine Parkin is an assistant professor of History
who teaches courses in Women’s History, the History of Sexuality,
and Family History. Her new book, Food is Love: Advertising and
Gender Roles in Modern America, published by the University of Pennsylvania
Press (2006), explores the history of food advertising. As Professor
Parkin explains: "I discovered that by asserting shopping and
cooking as expressions of love, advertisers helped to establish
and reinforce the belief that kitchen work was women's work, even
as women's participation in the labor force dramatically increased."
Current research on a new project concerns the
spurious freedom of women. Using cultural phenomena like Sadie Hawkins
Day and Leap Year, Professor Parkin will analyze how American culture
offered safety valves for women to reinforce their adherence to
prescribed gender roles.
She received her B.A. in History and Sociology/Anthropology
from Lake Forest College and her Ph.D. in History from Temple University
(2001). The American/Popular Culture Association awarded Food is
Love: Advertising and Gender Roles in Modern America ( University
of Pennsylvania Press ) the 2006 Emily Toth Award for best book
in feminist popular culture.
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