MARKETING & ENROLLMENT
Retaining families & cultivating a reputation of excellence
What do Millennial vs. Gen Z parents want and expect? Are you marketing in a relevant way on their preferred platforms? Can your institution weather the storms of changing cultural norms and expectations? Stay ahead of the relevancy curve and climb the mountain of sustainability with audits and ongoing assessment of the marketplace. COS ensures your institutional name, brand, and mission stay vibrant and resonant to your target constituencies.
How can we help?
COS Expertise in Marketing & Enrollment
Generational Marketing Differences
- Gen Z vs. Millennial vs. Gen X Parents
- Importance of Transparency
- Investment Value & ROI for Families
- How to Market – Email vs Print vs Open-House
- Word of Mouth & Social Networks
- Legacy Families & Generational Commitment
Auditing
- Website SEO
- Direct Email Marketing Evaluation
- Quantifiable Open-House Efficacy
- Feeder School Relationships
- Special Events to Attract New Families
- Placement Firms
Trademarks & Intellectual Property
- Brand Integrity & Consistency
- Trademark Classifications
- How to File Trademarks
- Reigning in Rogue Usage
- Parent Use of Name, Logo, & Images
- Employee Use of Name, Logo, & Images
Reputation Management
- Well-Written Testimonials
- Credentialed Endorsements
- Partnerships to Bolster Brand
- Crisis Management
- Social Media Portrayal
- Incremental & Regular Posting
646.535.0120
646.535.0120
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