TRADEMARKS & INTELLECTUAL PROPERTY

Your name and logo are the ultimate representation of your mission and vision. Have you adequately trademarked your brand under all the appropriate USPTO classifications, including all relevant goods and services? Develop protocols for those who violate your trademark by using your brand, logos, or marks without authorization. Ensure brand integrity and marketplace recognizability for the long-term.

Ask Yourself These Questions.

1. A faculty member starts a tutoring service using their school email address and logo. Is this permitted under your policies? How do you handle the liability claim if the student going to the house of the tutor falls and breaks their leg?
2. A parent uses your logo to promote their own business in the larger community. Is this permitted under your policies? Do you have legal standing to compel them to remove the logo? Who is responsible for taking action? 
3. An institution in another state has the same name as your school. Your prospective parents are getting confused, because when they Google your school name, the other school comes up first in the search rankings. How do you improve your SEO for your brand in the search engine results?